I love working with writers who bring unique and specific life experiences to their storytelling, especially those with diverse backgrounds or expertise in fields that aren’t widely explored. Right now, I’m particularly drawn to female-driven muscular dramas—stories about complex, messy women navigating equally messy situations.
I’m also excited by show ideas set outside of LA, especially in rural or less conventional locations, akin to MARE OF EASTTOWN, OUTER BANKS, or OZARK. Additionally, I’m very interested in dark YA series, like OUTER BANKS or EUPHORIA, that combine compelling character arcs with high-stakes drama.
I’m not particularly interested in shows set in the world of music, especially those centered around punk music. Additionally, I don’t resonate with stories about middle-aged white moms reinventing their lives. Also not interested in shows set around the industry or about fictional famous people in LA.
Sierra Obioha, a Nigerian-American, serves as the Director of Development at Sutton St. Productions under a CBS Television Studios production banner. With extensive experience across all sectors of the entertainment industry—from TV movies and multicam comedies to unscripted cooking shows—Sierra has steadily risen through the ranks. At Sutton St., she progressed from executive assistant to Director of Development, where she has overseen the creative development of over 25 projects, including CBS’s GOOD SAM and Lifetime’s FLOWERS IN THE ATTIC: THE ORIGINS, shepherding each from concept to completion. This year alone, Sierra has dedicated over 1,000 hours on set for CBS's newest hit series, MATLOCK. Throughout her time at Sutton St., they have sold projects to major networks and streamers including Netflix, HBO Max, Peacock/NBC, Paramount Plus, ect.
Before joining Sutton Street, Sierra collaborated closely with talent on various unscripted projects, serving as an Associate Producer on Hulu's Emmy-nominated series GIRL MEETS FARM and working in the talent division of AMERICAN IDOL. Her career in scripted television began at A&E Movie Network, where she worked alongside producers on impactful projects such as HIDDEN FIGURES, YOU, and SURVIVING R. KELLY. This formative experience ignited her passion for developing meaningful and compelling stories, laying a solid foundation for her ongoing contributions to both scripted and unscripted content.