Sierra Obioha - Pitch Prep Consultation

Pitch Prep Consultation

Sierra Obioha

Director of Development

Sutton St. Productions at CBS TV Studios

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What to Expect

Need some extra guidance on your pitch? Wanting some one-on-one with an exec to get your pitch really polished? You know the importance of a strong pitch, but so many factors go into making it resonate, and it always requires more practice than you think. In your private 30-minute call with the exec, you'll get tailored guidance to prepare you for your best delivery yet. Submit your 1-2 page written pitch for the exec's prior review, and you'll begin the call by giving your 5-7 minute verbal pitch. You’ll then discuss delivery, clarity, structure, characterization, pacing, the opening of your pitch, and how best to end.

Questions? Email terra@roadmapwriters.com

Pitch Tips

I need to know what your WHY is. Why are you the best person to tell this story and why does this story need to be told.

Formats Interested In

Podcasts

Intellectual Property (IP) for Film/TV Development

Particularly Interested In

I love working with writers who bring unique and specific life experiences to their storytelling, especially those with diverse backgrounds or expertise in fields that aren’t widely explored. Right now, I’m particularly drawn to female-driven muscular dramas—stories about complex, messy women navigating equally messy situations.

I’m also excited by show ideas set outside of LA, especially in rural or less conventional locations, akin to MARE OF EASTTOWN, OUTER BANKS, or OZARK. Additionally, I’m very interested in dark YA series, like OUTER BANKS or EUPHORIA, that combine compelling character arcs with high-stakes drama.

Women Writers

Writers of Color

Writers Outside LA

TV Formats

Half-Hour Pilots (single-cam)

One-Hour Pilots

Limited Series

TV Homes

Network

Cable

Premium Cable

Streaming

TV Genres

Drama

Comedy

RomCom

Adventure

Fantasy

Thriller

Sub-Genres

Anthology

Biopic

Book Adaptation

Coming-of-Age

Crime/True Crime

Dark Comedy

Dystopian

Episodic TV

Female-Driven

Futuristic

Ghosts

Historical

Inspirational

Lifetime

Mystery

Period Piece

Political

Psychological

Satire

Serialized TV

Socially Relevant

Space

Spiritual

Spoof

Supernatural

Suspense

True Story

Workplace

Young Adult (YA)

Specifically Not Interested In

I’m not particularly interested in shows set in the world of music, especially those centered around punk music. Additionally, I don’t resonate with stories about middle-aged white moms reinventing their lives. Also not interested in shows set around the industry or about fictional famous people in LA.

More about Sierra Obioha

Sierra Obioha, a Nigerian-American, serves as the Director of Development at Sutton St. Productions under a CBS Television Studios production banner. With extensive experience across all sectors of the entertainment industry—from TV movies and multicam comedies to unscripted cooking shows—Sierra has steadily risen through the ranks. At Sutton St., she progressed from executive assistant to Director of Development, where she has overseen the creative development of over 25 projects, including CBS’s GOOD SAM and Lifetime’s FLOWERS IN THE ATTIC: THE ORIGINS, shepherding each from concept to completion. This year alone, Sierra has dedicated over 1,000 hours on set for CBS's newest hit series, MATLOCK. Throughout her time at Sutton St., they have sold projects to major networks and streamers including Netflix, HBO Max, Peacock/NBC, Paramount Plus, ect.

Before joining Sutton Street, Sierra collaborated closely with talent on various unscripted projects, serving as an Associate Producer on Hulu's Emmy-nominated series GIRL MEETS FARM and working in the talent division of AMERICAN IDOL. Her career in scripted television began at A&E Movie Network, where she worked alongside producers on impactful projects such as HIDDEN FIGURES, YOU, and SURVIVING R. KELLY. This formative experience ignited her passion for developing meaningful and compelling stories, laying a solid foundation for her ongoing contributions to both scripted and unscripted content.

How it Works

Upon registering, you will receive instructions on how to submit your material in your order confirmation email. After submitting your material, please allow 3-4 weeks to receive proposed times for scheduling your call with the exec. Your private pitch practice session will take place over video conferencing software ZOOM so you will receive a link to review the recording of your session at your leisure!

**Please note written pitches are limited to 2 pages maximum. Please contact terra@roadmapwriters.com for pricing on a consultation for a written pitch exceeding 2 pages.

Be sure to familiarize yourself with Roadmap's Code of Conduct.

Questions? Email terra@roadmapwriters.com

Cancellation Policy: You may cancel your registration for a refund or Roadmap gift card if you have not yet submitted your material for review. However, once your material has been received by Roadmap, your registration cannot be canceled. Having revised material or a desire to retroactively apply a discount or gift card code are not grounds for cancellation, refunds, or gift card credit. Once your material has been submitted, the only acceptable grounds for cancellation and a refund or gift card credit is an unforeseen, ongoing emergency on the part of either the writer or the exec resulting in more than 6 weeks without any scheduling update from the exec via direct contact or Roadmap, or a sudden change in the exec's ongoing availability. In the instance of an irreconcilable scheduling issue, the writer may still receive a written feedback report from the exec. In this case, the writer is not entitled to a refund or gift card credit as the exec has read the submitted material and provided written feedback in lieu of the call.

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Sierra Obioha - Pitch Prep Consultation

Consultations